Crafter of meaningful stories connecting brands with their customers. Over 20 years of experience specializing in CRM-CX design, customer development, social media marketing, change management, community & outreach. Has worked for IBM, Hertz, Shell, Compass Group & Quiksilver. Environmental advocate; founded Laneo, Native & Worldy Endeavours (social enterprises). EDP (Finance, Org Behaviour, CRM) - The Wharton School, IEP - INSEAD. Frequent lecturer at INSEAD, HEC & LBS.